European prevention researchers critical about hype on the Icelandic model for youth alcohol use reduction
Prevention decisionmakers, influencers and policymakers are enthusiastic about the alcohol and other drug use reduction strategy showing high success rates for youth in communities in Iceland. The Icelandic model has been broadly and commercially marketed and disseminated. Although it is a promising model, The European Society for Prevention Research (EUSPR) does not recommend to copy-paste, but to use it wisely, just like other scarce prevention resources. You cannot implant this model in communities that do not have Iceland’s particular and specific characteristics. And, you have to be cautious with broad and commercial dissemination of a model tested in one single country.